Long Beach, CA | jobs@kriskeimig.com

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I’m a results-driven marketing leader with over 20 years of experience building high-performing teams, creating innovative strategies, and driving measurable growth through data-backed solutions. 

Marketing Expertise: Marketing & Acquisition Strategy, Social Media Strategy, Subscriber/Customer Acquisition, SEO (Search Engine Optimization), Google/Facebook Advertising, Ad Partnerships, Conversion Funnel Optimization, Marketing Automation, Data-Driven Marketing, Email Marketing, Content Marketing, SaaS Solutions, LTV (Lifetime Value) Growth Analysis, Affiliate Marketing

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Strategic Leadership

• Provided company-wide budgeting, financial forecasting, and KPI reporting to drive strategic decisions in annual company planning.
• Key stakeholder in platform modernization by migrating from an in-house marketing platform to a SaaS solution, enhancing operational efficiency and scalability. Reducing overhead with minimal production loss.
• Recruited, trained, and mentored a team of four marketing professionals, fostering a collaborative and results-driven work environment.

Innovation

• Launched a new arm of the business with 16 high-quality experts in parenting, marriage, relationship advice, and dating advice. This significantly broadened the company’s market influence.
• Created “Cupid’s Corner,” a homegrown self-help marketplace, providing strategic direction and ensuring alignment with the company’s vision and goals.
• Developed the company’s first “all access” subscription offering – shifting from single purchase to monthly subscription model.

Marketing Expertise

• Scaled ad spend to peak budget of over $3 million annually and improving our LTV gross ROI to over 225% 
• Oversaw marketing division consisting of managing paid ads on Google, Facebook, and Pinterest. Developed affiliate marketing, social media, SEO and strategic ad partnerships. Provided cohesive and high-impact campaigns.
• Led all ad creative development for conversion funnel testing. Resulting in enhanced campaign performance and higher conversion rates.
• Significantly improving engagement and conversion metrics by providing strategic guidance and insights for email and content marketing efforts.

Partnership and Collaboration

• Enhanced brand visibility and engagement by acquiring and nurturing strategic content partnerships with websites such as eHarmony.com, Match.com, PlentyOfFish.com, and others.
• Developed new and existing content partnerships with high-profile platforms including Elephant Journal, Psychology Today, Huffington Post, as well as key blogging networks.
• As part of the four person Strategic Planning team, ensured that Marketing and Acquisition strategies aligned with company goals and vision

Marketing Expertise

• Built the company’s first paid marketing campaigns scaling to over a $1 million annual spend with a 200%+ LTV gross ROI.
• Created the company’s digital marketing portfolio consisting of paid search ads, affiliate marketing, partner ad deals, and content partnerships.
• Drove significant growth in organic search visibility by modernizing company websites with SEO techniques, laying a solid foundation for scalable SEO traffic and.

Data-Driven Thinking

• Enhanced data-driven decision-making by implementing cohort reports and dashboards to track ROI, SEO performance, email engagement, and social media metrics across the company, 
• Built and maintained detailed dashboards for monitoring daily and weekly trends for KPI on all our marketing efforts

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In the early stages of my career, I specialized in optimizing digital marketing strategies, developing automated reporting systems, and increasing acquisition efficiency. Developed paid and organic programs, email campaigns, and partner ad deals. Worked with diverse companies including 1-800 Radiator, Healthline Media, and MyNewPlace, Vivid Seats, Suzuki Powersports, Oakley, Proper, Chegg, and others.

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Bachelor, Fine Arts · (1996 – 2000)