Resume
Kristofer Keimig
467 Westgate Drive
State College, PA 16803
(925)348-6157
SUMMARY
Experienced Web Marketing Professional, with a background in design and scripting, looking to expand my expertise in marketing, web technologies and management. Creative, ambitious, and self-motivated, I am highly effective in building and managing web marketing initiatives.
EXPERIENCE
INTERACTIVE MARKETING MANAGER
Healthline.com – Healthline Networks, inc., April 2006 – Present
Grew destination website’s monthly visitors from 490K to 5.7 MM in 8 months while dropping average visitor acquisition by over 300%.
Optimized ads and tested landing pages for the highest quality and revenue increasing the overall ROI of HL from -70% to +10%.
Increased monthly page-views from 1.8MM to 21MM within 8 months.
Built internal reporting tool allowing HL to track and manage content-based revenue for its paid search marketing.
Managed 3rd party SEM vendors and hired/managed 2 in-house employees in an effort to build full department without 3rd party influence.
PRODUCT MANAGER
Looksmart.com – Looksmart, ltd., 2005 –2006
Developed product specifications for core elements of Looksmart’s new advertiser platform (released March 2006).
Designed new targeting options (contextual targeting) for advertisers as well as built targeting tools (keyword research tool) allowing advertisers to gain new sources of revenue.
Wrote and oversaw the editorial process for on-page content, FAQ’s and tutorials for advertiser platform.
Outlined training materials to teach Looksmart and partner staff on the advantages of advertiser platform.
INTERNET MARKETING MANAGER
Radiator.com – Radiator Express Warehouse Inc., 2004 –2005
Created and managed all SEM/PPC programs; programs became so successful Google used Radiator.com to sell Adwords to other companies and became a “known” company on the Google campus.
Developed, programmed and managed SEO initiatives for over 15 radiator sites resulting in market saturation and number one positions on major search engines (Google, MSN, Yahoo, etc).
Wrote and programmed all keyword intensive web content as well as developed internal linking system to help reuse site’s content.
Created historical performance reporting systems for all SEM/SEO programs used by the entire company to gauge the efficiency of all web programs vs. call center productivity.
SEARCH ENGINE MARKETING SPECIALIST (PRINCIPAL)
Contractor – Search Engine Marketing, 2003 – Present
Consulted and oversaw the implementation of organic marketing initiatives.
Build and implemented paid marketing architecture; campaign construction, keyword development, ad testing and landing page optimization.
Created viral projects ranging from blogging & social media to micro-site development.
EDUCATION
B.A. in Fine Arts, Merrimack College, North Andover, MA, 2000
COMPUTER SKILLS
Languages
Proficient in: PHP, SQL, ASP, HTML
Familiar with: JavaScript, ActionScript, VBScript
Software
Programs: Photoshop, Illustrator, ImageReady, MsOffice, MySql, Sql Server, Apache
